
ABOUT
Step into the sonic universe of Adrija Gupta, an international music composer and director who defies genres and pushes boundaries. From the tender age of 4, when she first captivated a live audience, Adrija knew she was destined to create auditory magic.
Limitless, as she believes herself to be, Adrija armed herself with Classical Guitar expertise from Trinity College of Music (London) to become a versatile sound architect in the industry.
Adrija's compositions and direction breathe life into Bollywood and Hollywood blockbusters, Television Shows, Punjabi Films, South Indian Films, and award-winning advertising campaigns. She expertly blends sound and experimentation to create themes that are perfectly apt for each project. Her chameleon-like ability to shift from composing and directing to haunting playback singer and electrifying live performer has captivated audiences across iconic venues and OTT giants like Amazon, Netflix, Disney+, Zee5, and Hotstar.
As founder of The DAW Effect, Adrija doesn't just create music – she shapes the industry. Her innovative approach to composition and direction, coupled with her global perspective and constant evolution, make her a true musical visionary.
In a world of musical boundaries, Adrija Gupta is the earthquake that shatters them all. Welcome to her limitless sonic universe, where expectations are defied and senses are awakened through her compelling compositions and visionary direction.

LATEST


FORENSIC OFFICIAL TRAILER HD A ZEE5 Original Film Vikrant M Radhika A Premiers 24th June_1080p
BIG SCREEN
WEB SERIES, SHOWS

The Reunion | New Season | Season Finale | A New Day Has Come | The Zoom Studios

The Reunion | New Season | Episode 8 | Holding Back, Letting Go | The Zoom Studios

The Reunion | New Season | Episode 7 | Something Old, Something New | The Zoom Studios
COMMERCIALS

COMMERCIALS

Kia India | The 2023 EV6 | Bookings start soon

Kia India | The 2023 EV6 | Bookings Open!

Magic Undercup bra | New Launch #BrasAsVersatileAsIAm

Celebrate your curves | Stunning plus size styles! #BrasAsVersatileAsIAm

Lounge. Relax. Repeat | Lounge bras for all-day comfort . #BrasAsVersatileAsIAm

Slay every style with Multiway Bras - #BrasAsVersatileAsIAm
SINGLES
ADRIJA GUPTA - LOCK AND KEY
New Song

Pyar De - Official Music Video | Ajay Gehi Feat. Adrija Gupta

Adrija Gupta-Don't Make Me Wait

Do It Anyway | An Empowering Journey | Music Video | Adrija Gupta feat. Niharika Anand
WANNA JUST DIVE IN?
GOVERNMENT
MullenLowe Lintas Group on Facebook Watch
MullenLowe Lintas Group on Facebook Watch
MullenLowe Lintas Group on Facebook Watch

ABOUT
Who We Are
The Digital Audio Workstation Effect, also well known by its acronym The Daw Effect, is a media and record company established in 2019 specializing in music production and promotion. It is a venture by artist Adrija Gupta, whose sole perpose of creating the company is to get the right light to shine on the business side of the art.
It’s hard to narrow Adrija’s music to a genre.
Limitless, as she believes herself to be!
A natural performer debuting in front of a live
audience at the age of 4, Adrija Gupta went on to
specialize in Classical Guitar from the Trinity
College of Music (London), and returned to India
to compose and sing for several Bollywood Films,
Television Shows, Punjabi Films, South Indian
Films, and numerous Advertising Projects.
As one of the leading local businesses in the Mumbai area, we attribute our reputation to the lasting customer relationships we’ve developed throughout the years. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that. Get in touch today to learn more.