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ABOUT

Step into the sonic universe of Adrija Gupta, an international music composer and director who defies genres and pushes boundaries. From the tender age of 4, when she first captivated a live audience, Adrija knew she was destined to create auditory magic.

Limitless, as she believes herself to be, Adrija armed herself with Classical Guitar expertise from Trinity College of Music (London) to become a versatile sound architect in the industry.

Adrija's compositions and direction breathe life into Bollywood and Hollywood blockbusters, Television Shows, Punjabi Films, South Indian Films, and award-winning advertising campaigns. She expertly blends sound and experimentation to create themes that are perfectly apt for each project. Her chameleon-like ability to shift from composing and directing to haunting playback singer and electrifying live performer has captivated audiences across iconic venues and OTT giants like Amazon, Netflix, Disney+, Zee5, and Hotstar.

As founder of The DAW Effect, Adrija doesn't just create music – she shapes the industry. Her innovative approach to composition and direction, coupled with her global perspective and constant evolution, make her a true musical visionary.

In a world of musical boundaries, Adrija Gupta is the earthquake that shatters them all. Welcome to her limitless sonic universe, where expectations are defied and senses are awakened through her compelling compositions and visionary direction.

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Chhorii 2 - Official Teaser | Prime Video India
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Chhorii 2 - Official Teaser | Prime Video India

Prime Video India Presents Chhorii 2 Official Teaser Starring Nushrratt Bharuccha, Soha Ali Khan, Saurabh Goyal, Gashmeer Mahajani, Pallavi Ajay, Kuldeep Sareen, Hardika Sharma Written by Vishal Furia, Ajit Jagtap Directed by Vishal Furia Production House – T-Series, Abundantia Entertainment, Psych, Tamarisk Lane Produced by Bhushan Kumar, Vikram Malhotra, Krishan Kumar, Jack Davis Dialogues by Divya Prakash Dubey, Muktesh Mishra Official Release Date April 11, 2025 on Prime Video India. About: Seven years after the events of Chhorii, Sakshi lives peacefully with her daughter, Ishani, far from the horrors of their past. Ishani suffers from a rare condition that forces her to live in darkness, as sunlight could kill her. Despite this, Ishani remains a brave and happy child. One night, a ghostly figure appears in Ishani’s room, luring her away like a possessed doll. When Sakshi returns home, Ishani is gone. Desperate, she turns to Inspector Samar for help. Their search leads them back to the village she swore never to revisit. In the maze-like sugarcane fields, Sakshi and Samar face ancient terrors. Separated by a sinister force, Sakshi encounters someone she thought was dead, only to be struck down and left unconscious. She awakens in an underground cave where the villagers worship a malevolent deity. Daasi, the shape-shifting priestess, announces Ishani’s sacrifice in three days. Sakshi must stop the ritual and save her daughter before it's too late. ABOUT PRIME VIDEO Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo. #Chhorii2OnPrime #nushrrattbharuccha #sohaalikhan #chhorii2 #trailer #officialtrailer #primevideoindia

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ADRIJA GUPTA - LOCK AND KEY

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Pyar De - Official Music Video | Ajay Gehi Feat. Adrija Gupta

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Chhorii 2 - Official Teaser | Prime Video India
Do It Anyway | An Empowering Journey | Music Video | Adrija Gupta feat. Niharika Anand
Adrija Gupta-Don't Make Me Wait
Pyar De - Official Music Video | Ajay Gehi Feat. Adrija Gupta
Kia India | The 2023 EV6 | Bookings start soon
Kia India | The 2023 EV6 | Bookings Open!
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Who We Are

The Digital Audio Workstation Effect, also well known by its acronym The Daw Effect, is a media and record company established in 2019 specializing in music production and promotion. It is a venture by artist Adrija Gupta, whose sole perpose of creating the company is to get the right light to shine on the business side of the art.

It’s hard to narrow Adrija’s music to a genre.
Limitless, as she believes herself to be!

A natural performer debuting in front of a live
audience at the age of 4, Adrija Gupta went on to
specialize in Classical Guitar from the Trinity
College of Music (London), and returned to India
to compose and sing for several Bollywood Films,
Television Shows, Punjabi Films, South Indian
Films, and numerous Advertising Projects.

As one of the leading local businesses in the Mumbai area, we attribute our reputation to the lasting customer relationships we’ve developed throughout the years. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that. Get in touch today to learn more.

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